Google it!

As part of our web presence we tried to be listed on the major search engines. Yes, search engines will track your web-site even without your active participation but we wanted a listing that we have more control of. While Yahoo was very unresponsive we found that it is easy to work with Google. They suggested key words and rates and we chose what seemed the best fit for us. In addition we pay for a tracking service and so we are able to see how many people are visiting our web-site and how they are finding us. This supply us with another way to judge the efficiency of the different online advertising channels that we use and pay for. it is also interesting to see the locations from which people are coming and what attracts them on our web-site. Yes we are a little Internet crazy but we believe that this is an important tool and try to utilize it as much as we can.