If you do not advertise than no one will know about your business. If you advertise too much you will have no money to run your business. So somewhere in the middle, as with so many other things, lies the truth.
You need to advertise but you need to pick and choose.
We get few advertisement suggestions almost every day. At the beginning we spoke with every one. We thought and thought. In time we learned to sift through then and decide what important and practical for us. We learned what advertisement costs make sense and which are way over the top. We learned to ask questions and evaluate. But most of all we learned to say "NO". As a rule we advertise where we think that we have at least one of two things; large exposure, and a target group. The large exposure comes usually from the Internet (on our web presence in the coming post) search engines, online booking agents, hospitality sites, chamber of commerce and the AAA/AARP. We show on all of them. Some approached us and some we reached out for.
The target groups are special interest groups that we believe will find interest in our type of hospitality and location and thus we approach them and ask to be included in their advertisement.
Examples are, bikers, religious groups, traveling with pets etc'
We test the results for a period of time and either continue or cancel our advertisement. Just make sure that you understand what you are paying for before you enter into a contract that will cost you a lot of money. Money that you can invest in the motel.
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